Our state-of-the-art Innovation Lab can deliver packaging materials that deliver a memorable unboxing experience
Ecommerce packaging solutions that deliver a great customer experience
At Macfarlane Packaging, we can help you balance the complexities of customer experience and supply chain efficiency with expertly designed ecommerce packaging.
We solve problems with ecommerce packaging solutions that deliver speed, accuracy, product protection and an outstanding unboxing experience.
Ecommerce packaging that delivers for your business AND your customers
We know that profitability, efficiency and sustainability all matter, however your supply chain is set up! That’s why the ecommerce packaging solutions we design will help you:
- Reduce your operating costs
- Improve productivity & dispatch speeds
- Minimise waste, fuel consumption & emissions
- Prevent damages & returns
- Protect your brand & enhance the customer experience
- Save on storage

Creating a memorable unboxing experience
Packaging is the first physical touchpoint in your customer journey when you’re an online retailer.
We believe the unboxing experience represents a great opportunity to spark joy with customers, build brand loyalty and differentiate yourself in a saturated market.
These days consumers expect packaging to deliver their shopping safely as a minimum. Great ecommerce packaging solutions will:
- Reduce your operating costs
- Improve productivity & dispatch speeds
- Minimise waste, fuel consumption & emissions
- Prevent damages & returns
- Protect your brand & enhance the customer experience
- Save on storage
Packaging that delivers all year round – even during high seasonal demand
We have a team dedicated to supporting online and multi-channel retailers like you with expert packaging advice, planning services and logistical know-how, so you’ll be confident your packing materials and processes can deliver whatever time of year.
Our team will also work with you to make sure your packaging solutions will be able to cope with your growth and goals for the future. We do this by offering continual improvement and always looking for ways to optimise your ecommerce packaging.
Want to know more about the challenges retailers face during seasonal demand? Download our latest Peak Survey results >Discussing why understanding the true cost of your packaging is important with James & James
Talking about what makes great ecommerce packaging with our 3PL fulfillment customer James & James
These videos feature Alex Macfarlane, one of Macfarlane Packaging’s key account managers for retail and 3PL customers, discussing hot ecommerce topics with one of the founders of James & James, James Hyde.
More support for retail and ecommerce

Packaging automation
Need to improve your pack times and speed up dispatch? Packaging automation can transform your operational efficiency. Ask us how we can help.

Find out more about how we can help
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