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Retail and ecommerce

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Ecommerce packaging solutions that deliver a great customer experience

At Macfarlane Packaging, we can help you balance the complexities of customer experience and supply chain efficiency with expertly designed ecommerce packaging.

We solve problems with ecommerce packaging solutions that deliver speed, accuracy, product protection and an outstanding unboxing experience.

Ecommerce packaging that delivers for your business AND your customers

We know that profitability, efficiency and sustainability all matter, however your supply chain is set up! That’s why the ecommerce packaging solutions we design will help you:

  • Reduce your operating costs
  • Improve productivity & dispatch speeds
  • Minimise waste, fuel consumption & emissions
  • Prevent damages & returns
  • Protect your brand & enhance the customer experience
  • Save on storage
Warehouse worker

Creating a memorable unboxing experience

Packaging is the first physical touchpoint in your customer journey when you’re an online retailer.

We believe the unboxing experience represents a great opportunity to spark joy with customers, build brand loyalty and differentiate yourself in a saturated market.

These days consumers expect packaging to deliver their shopping safely as a minimum. Great ecommerce packaging solutions will:

  • Reduce your operating costs
  • Improve productivity & dispatch speeds
  • Minimise waste, fuel consumption & emissions
  • Prevent damages & returns
  • Protect your brand & enhance the customer experience
  • Save on storage

See what we did for Lakeland

Packaging that delivers all year round – even during high seasonal demand

We have a team dedicated to supporting online and multi-channel retailers like you with expert packaging advice, planning services and logistical know-how, so you’ll be confident your packing materials and processes can deliver whatever time of year.

Our team will also work with you to make sure your packaging solutions will be able to cope with your growth and goals for the future. We do this by offering continual improvement and always looking for ways to optimise your ecommerce packaging.

Want to know more about the challenges retailers face during seasonal demand? Download our latest Peak Survey results >

Discussing why understanding the true cost of your packaging is important with James & James

Talking about what makes great ecommerce packaging with our 3PL fulfillment customer James & James

These videos feature Alex Macfarlane, one of Macfarlane Packaging’s key account managers for retail and 3PL customers, discussing hot ecommerce topics with one of the founders of James & James, James Hyde.

More support for retail and ecommerce

Innovation lab

Our state-of-the-art Innovation Lab can deliver packaging materials that deliver a memorable unboxing experience

Packaging automation

Need to improve your pack times and speed up dispatch? Packaging automation can transform your operational efficiency. Ask us how we can help.

Find out more about how we can help

Our services have been developed to help you protect what matters… your business, your products, your brand and the environment. Explore the ways we can support you…

Latest blog posts for internet retailers

What are the essentials of great ecommerce packaging?