Environmental
performance

53%of packaging was 100% recyclable
33%of participants thought the packaging was not environmentally friendly
20%of participants were very likely to pay more for environmentally friendly packaging

Customer
satisfaction

23%used too much packaging
50%of packaging was too big for the item
7%of products arrived damaged
10%were not easy to open
53%had no return information

Brand
presentation

20%had no branding on the pack
23%did not reflect the value of the brand