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You might love the product you ordered online but how was the packaging? We are undertaking the UK’s largest unboxing survey to get a better understanding of your opening experience.

Just complete our short, simple survey and upload a photo of the item you purchased inside the packaging. You will then be entered into a prize draw for a fabulous prize.

IMPORTANT: Before taking the survey please read the terms and conditions at the bottom of this page.



cat in a box

The more we learn, the better your experience will become

Macfarlane Packaging is the UK’s leading packaging supplier and we’re on a mission to ensure your online shopping ends with a good unboxing experience.

Our first unboxing survey was published last year and revealed that almost one in three (30%) of parcels dispatched by UK internet retailers could be unsuitable, with as many as 10% containing damaged contents as a result. This year’s survey is being opened up to all UK online shoppers for the first time so now you can have your say.

The information we gather will help online retailers to find out precisely where there is room for improvement. Our aim is to ensure all the packaging your online purchases arrive in is easy to open, easy to return and easy to dispose of. We also want it to be environmentally sound – so retailers use just the right amount of packaging, recyclable where possible.

If you have a question about the survey or prize draw, please email

To see last year’s results, please visit:

Terms & Conditions

  • Surveys must be completed in full to qualify for entry to the prize draw.
  • Orders from marketplace and auction sites including eBay, Amazon, eBuyer etc. cannot be submitted.
  • You may complete the survey more than once, but the item should be from a different retailer.
  • Items must be purchased from online retailers, if we have reason to believe that your item is not a genuine order we have the right to refuse your entry.
  • The survey will open on Friday 7th July and close on Friday 28th July at 23:59. Macfarlane Group UK Ltd has the right to withdraw this promotion at any point before this date.
  • Weekly prize draws will be held on 14th, 21st and 28th July and the winner will be notified via email. A list of the winners will also be announced on Facebook.
  • Prizes and closing dates for entries for the weekly draws are as follows:
    • Week 1: £250 One4All gift card – Thursday 13th July 23:59. Click here to view the prize:
    • Week 2: Sonos PLAY:3 Smart Speaker White – Thursday 20th July 23:59. Click here to view the prize:
    • Week 3: GoPro HERO5 Session Camcorder – Thursday 27th July 23:59. Click here to view the prize:
  • All winners will be selected at random.
  • If you do not want to be entered in the prize draw, you have the option to opt-out during the survey.
  • The prize draw is open to residents in the United Kingdom aged 18 and above who provide their email address.
  • The prizes are as stated and no cash or alternatives will be offered.
  • In the event of a prize being unavailable, the promoter reserves the right to offer an alternative prize of equal or greater value.
  • If the winner of the draw does not respond within 28 days, Macfarlane Group UK Ltd reserves the right to hold another draw to select a new winner.
  • Macfarlane Group UK Ltd accepts no responsibility for entries that are lost, delayed, misdirected or incomplete or cannot be delivered or entered for any technical or other reason. Proof of delivery of the entry is not proof of receipt by Macfarlane Group UK Ltd.
  • Macfarlane Group UK Ltd accepts no responsibility for any damage, loss, liabilities, injury or disappointment incurred or suffered by you as a result of entering the prize draw or accepting the prize.
  • The decision of Macfarlane Group UK Ltd in all matters under its control is final and no correspondence will be entered into.
  • Macfarlane Group UK Ltd shall use and take care of any personal information you supply in accordance with data protection legislation and as described in its privacy policy which can be found here. By entering the Prize Draw, you agree to the collection, retention and usage of your personal information in order to process and contact you about your Prize Draw entry. Your data will not be passed to 3rd parties.
  • Employees of Macfarlane Group UK Ltd or any associated company of Macfarlane Group UK Ltd are not eligible to enter the prize draw.
  • Entrants into the Prize draw shall be deemed to have accepted these Terms and Conditions.
  • The promoter of the prize draw is Macfarlane Group UK Ltd, Siskin Parkway East, Middlemarch Business Park, Coventry, CV3 4PE.
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