Open up about unboxing

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The more we learn, the better your online shopping experience will become…

Macfarlane Packaging is the UK’s leading packaging distributor and we’re on a mission to ensure your online shopping ends with a good unboxing experience.

Each year we run a survey to understand the standard of the packaging on your online orders, does the packaging live up to your expectations? Does it fill you with joy unwrapping your newly bought items or, just fill you with rage as you wrestle to open the pack?

Last year our survey uncovered that 39% of packaging received wasn’t environmentally friendly and that 29% of shoppers were willing to pay more for packaging that is environmentally friendly. How does this compare with your experience?

This year we know that Covid-19 has caused a dramatic surge in online orders, testing retailers ability to meet demand. What impact has that had on your unboxing experience? Has it altered your expectation from retailers?  Has the desire for environmentally friendly packaging been put on hold?

Take part in our unboxing survey this year to help us understand retailer trends and ensure that all your online purchases arrive in packaging that is easy to open, easy to return and kind to the environment. We want it to be environmentally sound, fit for purpose and, where possible, recyclable or/and reusable.

If you have a question about the survey or prize draw, please email

To see last year’s results, visit:

One4all gift card

You might love the product you ordered online but how was the packaging? We are undertaking the UK’s largest unboxing survey to get a better understanding of your opening experience.

Just complete our short survey and upload a photo of the item you purchased inside the packaging. You will then be entered into a prize draw for a £100 One4all Gift Card and a donation of £400 to the charity of your choice.

IMPORTANT: Before taking the survey please read the terms and conditions at the bottom of this page.

Take the survey here:


Terms & Conditions

  • Surveys must be completed in full to qualify for entry to the prize draw.
  • Orders from marketplace and auction sites including eBay, Amazon, eBuyer etc. cannot be submitted.
  • You may complete the survey more than once, but the item should be from a different retailer.
  • Items must be purchased from online retailers if we have reason to believe that your item is not a genuine order we have the right to refuse your entry.
  • The survey will open on Monday, 13th July 2020 and close on Sunday, 9th August 2020 at 23:59. Macfarlane Group UK Ltd has the right to withdraw this promotion at any point before this date.
  • Prize draws will be held on 12th August 2020 and the winner will be notified via email. The winner will also be announced on Facebook.
  • The prize is a £100 One4All gift card: and a £400 donation to a charity of your choice
  • One winner will be chosen at random at the end of the survey.
  • If you do not want to be entered in the prize draw, you have the option to opt-out during the survey.
  • The prize draw is open to residents in the United Kingdom aged 18 and above who provide their email address.
  • The prize is as stated and no cash or alternatives will be offered.
  • In the event of a prize being unavailable, the promoter reserves the right to offer an alternative prize of equal or greater value.
  • If the winner of the draw does not respond within 28 days, Macfarlane Group UK Ltd reserves the right to hold another draw to select a new winner.
  • Macfarlane Group UK Ltd accepts no responsibility for entries that are lost, delayed, misdirected or incomplete or cannot be delivered or entered for any technical or other reason. Proof of delivery of the entry is not proof of receipt by Macfarlane Group UK Ltd.
  • Macfarlane Group UK Ltd accepts no responsibility for any damage, loss, liabilities, injury or disappointment incurred or suffered by you as a result of entering the prize draw or accepting the prize.
  • The decision of Macfarlane Group UK Ltd in all matters under its control is final and no correspondence will be entered into.
  • Macfarlane Group UK Ltd shall use and take care of any personal information you supply in accordance with data protection legislation and as described in its privacy policy which can be found here. By entering the Prize Draw, you agree to the collection, retention and usage of your personal information in order to process and contact you about your Prize Draw entry. Your data will not be passed to 3rd parties.
  • Employees of Macfarlane Group UK Ltd or any associated company of Macfarlane Group UK Ltd are not eligible to enter the prize draw.
  • Entrants into the Prize draw shall be deemed to have accepted these Terms and Conditions.
  • The promoter of the prize draw is Macfarlane Group UK Ltd, Siskin Parkway East, Middlemarch Business Park, Coventry, CV3 4PE.
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