Laurel Granville, Marketing Director of Macfarlane Packaging, said:
“We know that the consumer unboxing experience remains a top priority for retailers and presents opportunities for them to enhance their image, build their brand and reduce their costs”.
Macfarlane’s unboxing survey enables online shoppers to assess the:
The online survey can be accessed at: https://www.macfarlanepackaging.com/open-up-about-unboxing-2018.
Participants will be entered into a prize draw. The survey will be open until 30 July 2018 and the results are expected to be published in September 2018.
*The experience of opening a package containing a product ordered online has become known as unboxing and, with the advent of video blogging, consumers’ reviews of not only products, but the packaging that they arrive in, are becoming increasingly important to online retailers. YouTube now features almost 60 million unboxing videos – some with millions of views.