At a time when many similar products are available on the market, your packaging is just as important as the items you sell.

Not only does it protect your products from damage, but it can also demonstrate to your customers how you are different from your competition.

Here are four key reasons why you should consider using customised packaging.

1. Enhance product protection during transit
Each product is different and has its own transportation needs depending on its size, fragility and shape.

Packaging designed particularly for your items ensures the right fit and level of protection. It will also cut unnecessary costs for your business by reducing excess packaging and storage costs.

2. Increase sales
Surrounded by similar products with comparable prices, customers are likely to choose those that they find most attractive.

Packaging that stands out from the crowd will get your products noticed and may influence purchasing decisions and increase sales.

3. Improve customers experience
Items that arrive in aesthetically-pleasing packages will improve the overall shopping experience for your customers.

You can include personalised message on the inside of the pack, which will help build rapport with clients and promote a positive image of your company.

4. Use it as a marketing tool
Customers often associate brands with the quality of products and past buying experience. Use the space on your packs to promote your business and build your brand.

At Macfarlane Packaging, we can offer bespoke packaging solutions that are tailored to your requirements and needs, from custom printed tape to made-to-measure boxes.

Visit our website or contact us for more information.

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