Does your packaging reflect your brand? Key points to consider
“First impressions matter” – this old phrase may sound trivial but the way your products look will affect how customers perceive your brand.
Packaging is an integral part of this visual experience and it’s important to get it right.
Let’s face it, even the most luxurious product will not quite deliver the desirable WOW factor if the packaging is dull and forgettable. To the contrary, it can make your customers feel unloved.
If you think it doesn’t matter, put yourself in your customer’s shoes and think again.
How would you feel if you purchased an expensive item from your favourite company and it came in a cheap, unappealing box or bag? Perhaps, a bit disappointed?
Packaging that reflects the value of the items inside reinforces brand image, complements your products and shows your customers they are important to you. Your products will also be better protected as strong quality packaging is less prone to tearing or breaking. It’s a win-win scenario.
Custom-made designs created specifically for your product range offer optimised fit, minimising in-pack movements and maximising product protection.
Solutions such as tissue papers and ribbons are a simple yet effective way to enhance the appearance of your products. You can print them with your company logo, name or a custom message to add that extra personalised touch to your packaging.
Macfarlane Packaging offers a wide range of bespoke presentational and retail packaging, including luxury retail bags and gift boxes, ribbons, tissue papers, and mailing pouches that can be fully customised to meet your specific needs.
We can provide a selection of different finishing options from film lamination and spot UV varnish to embossing and foil blocking, as well as embellishments such as handles, bows and ribbons, magnets and labels.