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Unboxing Survey Results 2021

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The front page of Macfarlane Packaging's unboxing survey 2021  shows people reacting to the results.

The response to our 2021 annual unboxing survey has been higher than ever before. With over 600 consumers completing the survey in August 2021, it revealed the online shopping experience of participants in what has been an unprecedented year for retailers and shoppers alike.

Our survey was conducted when restrictions on the high street had been lifted and uncovers respondents’ shopping habits during this period, how they plan to shop in the future, and how the unboxing experience affects their buying decisions when it comes to choosing internet retailers – including the important issue of sustainability and packaging as a marketing tool.

Some of the highlights this year include:

  • 88% of respondents are spending more time shopping online since the pandemic
  • Almost 1 in 5 said they’d stop using a retailer who didn’t buy sustainable packaging
  • 45% of packaging materials delivered were unbranded

To see our 2022 results click here, or complete the form below to access our Unboxing Survey Results for 2021.

Download our Unboxing Survey 2021 results now…

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