Unboxing survey 2021
The response to our 2021 annual unboxing survey has been higher than ever before. With over 600 consumers completing the survey in August, it revealed the online shopping experience of participants in what has been an unprecedented year for retailers and shoppers alike.
Our survey was conducted when restrictions on the high street had been lifted and uncovers respondents’ shopping habits during this period, how they plan to shop in the future, and how the unboxing experience affects their buying decisions when it comes to choosing internet retailers – including the important issue of sustainability and packaging as a marketing tool.
Scroll down for the key statistics from this year’s survey and to download our white paper.