Environmental
performance

54%of packaging was 100% recyclable
40%of participants thought the packaging was not environmentally friendly
33%of participants were very likely to pay more for environmentally friendly packaging

Customer
satisfaction

37%used too much packaging
34%of packaging was too big for the item
6%of products arrived damaged
3%were not easy to open
31%had no return information

Brand
presentation

37%had no branding on the pack
29%did not reflect the value of the brand