Unboxing health & beauty

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Environmental
performance

63%of packaging was 100% recyclable
25%of participants thought the packaging was not environmentally friendly
33%of participants were very likely to pay more for environmentally friendly packaging

Customer
satisfaction

43%used too much packaging
53%of packaging was too big for the item
3%of products arrived damaged
15%were not easy to open
58%had no return information

Brand
presentation

30%had no branding on the pack
35%did not reflect the value of the brand