Environmental
performance

40%of packaging was 100% recyclable
54%of participants thought the packaging was not environmentally friendly
24%of participants were very likely to pay more for environmentally friendly packaging

Customer
satisfaction

40%of packaging was 100% recyclable
13%used too much packaging
19%of packaging was too big for the item
3%of products arrived damaged
3%were not easy to open
16%had no return information

Brand
presentation

20%had no branding on the pack
20%did not reflect the value of the brand