15%
used too little
packaging
35%
had no returns
information
12%
of products
arrived
damaged
44%
had no branding
on the pack,
inside or outside
38%
were not a
good fit for
the product
15%
were not easy
to dispose of
41%
used too much
packaging
38%
did not reflect
the value of
the brand
18%
were not
easy to
open
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