15%
had no branding on the
pack, inside or outside
22%
did not reflect the
value of the brand
2%
used too little
packaging
3%
were not
easy to open
0%
of products
arrived
damaged
7%
were not
easy to
dispose of
10%
used too much
packaging
7%
had no returns
information
10%
were not a good
fit for the product
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