At a time when more and more people are buying online, customer experience begins with your packaging.

We all know how important first impressions are. The better experience your customers have opening their package, the more likely they are to choose your brand again and, most importantly, recommend it to others.

  • Is your packaging easy to open?
  • Is it visually appealing?
  • Can it be used for returns?
  • How are your products presented inside a box?

The above list covers just a few questions you may want to consider to ensure your packaging delivers a memorable unboxing experience for your customers.

Here’s how other online retailers do it.


FEELUNIQUE boxes are equipped with a tear strip system that makes them easy to open and significantly improves their appearance. (The self-adhesive strip eliminates the need for tape, allowing customers to easily open the box by peeling it away).

The company also adds their logo and short messages such as “Almost there”, “Thank you” and “Enjoy” inside their packaging to help build rapport with customers and improve their overall experience with the brand.


Lakeland uses boxes with a peel and seal closure that are easy to open and stronger than standard cardboard boxes. A tear strip system is a great tamper-evident mechanism that gives customers the peace of mind that no one interferes with their items before they arrive.

Thanks to packaging automation, Lakeland parcels are compact, aesthetically-pleasing and only use as much packaging material as necessary, limiting waste.

We have recently launched our annual “unboxing” survey to learn more about the experiences of UK customers. Our aim is to help retailers ensure their packaging is easy to open, easy to return and kind to the environment.

The survey can be accessed here:

If you would like find out how Macfarlane Packaging can help you deliver a memorable unboxing experience for your customers, contact us today

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