Lakeland Customer Experience
Lakeland has grown significantly and the ethos of this family owned market-leading business is all about the customer experience and loyalty.
Lakeland cares considerably about their customers with the Lakeland promise and no quibble returns and this is reflected in their packaging solution.
When designing the packaging solution, Lakeland considered the demographics of their customer base, age, gender, resulting in easy opening, clear instructions.
“Everybody at Lakeland feels the automation project at Lakeland has been very successful and that is mainly due to the partnership between Lakeland and Macfarlane. Macfarlane came to us with an idea of automation that they believed would suit the operation. Once they got us interested and we saw more, we quickly became excited about the opportunity. It has been a partnership since then that has worked very well.”
Mike Gannon, Home Shopping Manager, Lakeland