“The new packaging range and design helped us to achieve our operational goals”

“The new packaging range and design helped us to achieve our operational goals”
They considered the demographics of their customer base and the fact that customers are buying quality products that make them feel good and look amazing. Why send a high quality branded product to a customer in an inferior box?
The new packaging range and design helped achieve these operational goals:
FEELUNIQUE has confidence in the packaging solution and added social media logos to encourage customer feedback. Any feedback is seen as an opportunity to improve which any packaging supplier should be engaged with.
“The Innovation Lab facility is a market leading differentiator for Macfarlane, offering not only a dynamic development of packaging solution but also, additional holistic support ranging from optimising packing station design, to replenishment. All which drives the end to end, customer experience which is key to our business.” – Caroline James, Head of Logistics at FEELUNIQUE