Thinking outside of the box: why your packaging truly matters

Packaging plays a key role in ensuring your products are well-protected in transit, which minimises damage and the likelihood of returns.

Receiving a broken item can be disappointing and often causes problems for both the customer and the seller.

Customers have the hassle of returning faulty products, whereas retailers need to deal with extra costs. These include charges directly related to replacing damaged goods, but also less apparent costs associated with additional labour, time and resources involved. (For ideas on how to make online returns easy for your customers, click here).

It is crucial, therefore, to ensure your packaging provides the best possible product protection. But, it can also offer so much more…

Packaging that delights customers will deliver a memorable unboxing experience, which they might share with friends and family: free marketing for your business!

Online feedback is equally important and it can make or break your business. Research by Local Customer Review Survey by Bright Local has found that 85% of customers trust online reviews as much as personal recommendations and 49% require at least a four-star rating to consider a company.

Platforms such as Trustpilot and Feefo are great sources of customer feedback, just like social media. Unique, eye-catching packaging designs encourage social sharing, boosting brand awareness and helping to convey your brand messages to a wider audience.

So, what can you do to visually enhance your packaging and maximise product protection?

Ensure your packaging is made from quality materials and is a good fit for your products. Postal wraps are ideal for posting items such as books and board games. They fit snugly around your products, minimise movement in transit, and preventing damage.

Postal boxes are ideal for sending items such as fashion accessories, clothing, small beauty products and electronics. Add a colourful tissue paper to elevate the appearance of less delicate items or consider Korrvu inserts for your breakables.

The inserts are made from a durable, transparent film that secures your items inside the box for protection and ensures your products look great upon opening!

Packaging solutions such as boxes, tissue paper, tape and air cushions can be printed with your logo or personalised message for an improved customer experience with your brand.

If you have a bigger budget, consider bespoke packaging solutions, designed specifically for your products.

Here at Macfarlane Packaging, we can help you with that. Contact us today for further information.