Technology affects most areas of our lives, but did you know it can also unlock the full potential of your packaging, making it the next frontier in customer engagement?

Augmented Reality (AR) opens up a whole new world of possibilities for both retailers and industrial manufacturers, providing a new way to communicate with customers through packaging.

It works by projecting computer-generated content such as graphics, videos and audios over real-life environment, creating a link between reality and the virtual world.

This helps bring your brand to life, build lasting relations with customers and increase awareness of your products and services – a perfect way to show off your creativity and gain a competitive advantage over your competitors.

AR allows your customers to access anything from exclusive content and promotions to useful product information and video tutorials simply by scanning a printed mark on the packaging with a mobile phone or similar hand-held device.

But that’s not all. You will no longer need to include extensive instruction manuals and promotional materials with your shipments, making your packages a bit lighter, which helps reduce your transport costs while saving trees!

The following video discusses the main uses and advantages of this innovative technology:

If you would like to find out more about AR and how it can help you get the most of your packaging, contact Macfarlane Packaging.

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