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Internet Retailers

This entry was posted on 10th April 2018 by Edyta Dean
Virtual reality is widely used in the entertainment industry, including gaming and 3D cinema experience, but did you know similar technology can also be applied to improve your packaging processes? We have recently introduced a “Mixed Reality” experience at our Innovation Lab in Milton ...
This entry was posted on 27th March 2018 by Edyta Dean
We live in the world of continuous digital development in which smart technology affects many areas of our lives. The idea of smart homes, self-driving cars and drones delivering our parcels may seem surreal but it is, in fact, reality. Today’s customers expect more than ever: ...
This entry was posted on 26th February 2018 by Laurel
Smart, visually-appealing packaging helps impress customers and enhance their experience with your brand. There are some aspects of packaging however that can cause frustration and harm your reputation. Below we look at some common packaging peeves and how to avoid them. Excessive ...
This entry was posted on 20th February 2018 by Laurel
Packaging plays a significant role in delivering a great customer experience as it is the first thing your customers see before interacting with your products! A report from Dotcom shows that 52% of online customers are likely to make another purchase from the same business if products ...
This entry was posted on 24th January 2018 by Laurel
The latest report from the British Retail Consortium (BRC) has revealed nearly a quarter of all non-food purchases were made online in the run-up to Christmas in 2017. Online purchases are easy and fast to make, allowing many of us to get what we need without leaving the house. It’s ...
This entry was posted on 4th January 2018 by Laurel
Happy New Year! We hope you had a lovely break and are ready for the fresh opportunities and challenges that the next 12 months will bring. To get you started, we put together 5 packaging trends to watch for in 2018. Trend 1: Personalisation Customers want to feel valued and cared ...
This entry was posted on 18th December 2017 by Laurel
The past 11 months have gone by so quickly it’s difficult to believe there is less than a week to go until Christmas. This is the last blog of the year and we would like to take this opportunity to thank all our readers. We hope you’ve found our articles insightful and enjoyed reading our ...
This entry was posted on 12th December 2017 by Laurel
Black Friday is considered one of the busiest shopping events of the year. Participating retailers slash their prices and lure customers with attractive offers in the run up to Christmas. For many Black Friday turns into a week (sometimes even a month!) of countless deals. Recent IRUK Top500 ...
This entry was posted on 6th December 2017 by Laurel
Unboxing videos have been growing in popularity so much so there are now channels entirely dedicated to this subject on YouTube. Vloggers (video bloggers) unbox everything from the new iPhone 8 to cosmetics and clothing, sharing their thoughts on the product and the packaging with viewers. A ...
This entry was posted on 28th November 2017 by Laurel
Well-designed, quality packaging provides optimum protection and enhances shopping experience with your brand. Below are 6 rules for creating the perfect packaging design. Editor’s note: You don’t need to implement them all at once. Sometimes a small change to your packaging design can ...

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