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Reduce
storage costs
Reduce
transport costs
Reduce damages
& returns
Reduce
admin costs
Increase
productivity
Enhance customer
experience

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Customer Experience

This entry was posted on 9th January 2019 by Edyta Dean
Happy New Year! We hope you had a great Christmas and are ready for the new opportunities and challenges that the next 12 months may bring. To help you plan your packaging activities, we put together five packaging trends to watch out for in 2019. 1. Reduce, reuse, recycle The impact of ...
This entry was posted on 17th December 2018 by Edyta Dean
In times of increased demand, retailers may experience issues with resources, delivery and packing capabilities, which may affect their productivity. This is more worrying now than ever before, as the country faces warnings over labour shortfalls. The British Chambers of Commerce (BCC) has said ...
This entry was posted on 4th December 2018 by Edyta Dean
Technology affects most areas of our lives, but did you know it can also unlock the full potential of your packaging, making it the next frontier in customer engagement? Augmented Reality (AR) opens up a whole new world of possibilities for both retailers and industrial manufacturers, providing ...
This entry was posted on 20th November 2018 by Edyta Dean
Packaging can affect the way customers perceive your brand, especially at festive times such as Christmas. Online retailer Amazon was accused of “ruining Christmas surprises” last year after sending products in their original packaging. Unhappy customers expressed their disappointment on ...
This entry was posted on 17th October 2018 by Edyta Dean
Overpacking is a common problem that concerns nearly a quarter of parcels customers receive, a recent study reveals. We have recently conducted our third annual unboxing research and found that 24% of respondents think retailers use too much packaging. The most opportunity for improvement ...
This entry was posted on 2nd October 2018 by Edyta Dean
Have you ever received a parcel that was difficult to open? The increased levels of anger resulting from the inability to open packaging is commonly known as ‘Wrap Rage’. If you are a retailer, this could have a damaging impact on your business, as unhappy customers are likely to turn ...
This entry was posted on 11th September 2018 by Edyta Dean
Receiving a parcel that has been tampered with can be so frustrating, especially when the contents inside are missing or damaged! From a retailer’s perspective, parcel tampering can affect brand reputation and generate extra costs associated with replacing lost or broken items. The way ...
This entry was posted on 4th September 2018 by Edyta Dean
Packaging plays a key role in ensuring your products are well-protected in transit, which minimises damage and the likelihood of returns. Receiving a broken item can be disappointing and often causes problems for both the customer and the seller. Customers have the hassle of returning faulty ...
This entry was posted on 28th August 2018 by Caroline
Customer experience has fast become king in the retail world – YouTube is jam packed with unboxing videos. I suspect many of us have experienced it first hand when purchasing online – how disappointing it is if the product arrives in underwhelming or difficult to open packaging. So why ...
This entry was posted on 10th July 2018 by Edyta Dean
“First impressions matter” - this old phrase may sound trivial but the way your products look will affect how customers perceive your brand. Packaging is an integral part of this visual experience and it’s important to get it right. Let’s face it, even the most luxurious product will ...

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